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If you want your startup to succeed, you need to understand why startups fail!
HBS Professor Tom Eisenmann will discuss insights from his book, Why Startups Fail, with two failed alumni founders: Christina Wallace (HBS MBA ’10), co-founder of Quincy Apparel and now Senior Lecturer at HBS, and Lindsay Hyde (Harvard College ’04; HBS MBA ’14), co-founder of Baroo, now Entrepreneur-in-Residence at Moderne Ventures, and soon to join HBS as a lecturer co-teaching the MBA elective “Entrepreneurial Failure” with Eisenmann.

Eisenmann’s book describes six patterns that account for most startup failures and offers guidance on how to anticipate and avoid them. The book also shares advice on how to fail well as an entrepreneur: How to decide whether/when to pull the plug on a struggling startup; how to wind things down in ways that preserve relationships and integrity; and how to heal from the failure, learn from it, and figure out whether to pursue the entrepreneurial path again.

Book details can be found here: https://shop.harvard.com/book/9780593137024

Co-Hosted by: Harvard Innovation Labs and The Arthur Rock Center for Entrepreneurship at Harvard Business School

Apr 21, 2021 05:00 PM in Eastern Time (US and Canada)

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Lindsay Hyde
Entrepreneur @Wild Flower Schools
Lindsay Hyde is an Entrepreneur in Residence at Moderne Ventures, advising high growth real estate technology companies for the fund. Before joining Moderne, Lindsay was the co-founder and CEO of Baroo, a venture capital backed multifamily services company that provided services as amenities to leading class A multifamily owners and operators. Earlier in her career, Lindsay founded and served as the Executive Director of the international not-for-profit organization, Strong Women, Strong Girls and worked to drive innovation at both BlackRock and the Downtown Project. Lindsay earned her BA, magna cum laude, and MBA from Harvard University.
Christina M Wallace
Senior Lecturer @Harvard Business School
A self-described “human Venn diagram” Christina Wallace has crafted a career at the intersection of business, technology, and the arts. She is a Senior Lecturer in the Entrepreneurial Management Unit at Harvard Business School where she teaches Entrepreneurial Marketing and The Entrepreneurial Manager in the MBA program and co-leads the Startup Bootcamp immersion program. Christina is also the co-host of The Limit Does Not Exist, a podcast about portfolio careers produced by iHeartRadio.
Thomas R. Eisenmann
Howard H. Stevenson Professor of Business Administration; Peter O. Crisp Faculty Chair, Harvard Innovation Labs @Co-Chair, HBS Rock Center for Entrepreneurship , Harvard Business School
Eisenmann is faculty co-chair of the Harvard MS/MBA-Engineering Sciences and the Harvard College Tech Fellows Program. He teaches the MBA elective Entrepreneurial Failure and the MS/MBA core courses Technology Venture Immersion and Launch Lab. In recent years, he has served as Chair of Harvard's MBA Elective Curriculum—the 2nd year of the MBA Program—and as course head of The Entrepreneurial Manager, taught to all 900 1st-year MBAs. With colleagues, he has launched 14 MBA electives, including Managing Networked Businesses, Launching Tech Ventures, Scaling Tech Ventures, Entrepreneurial Sales & Marketing, Product Management 101, Making Markets, Silicon Valley Immersion, and MBA Startup Bootcamp.