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New Founder Series: Go-To-Market Strategy
Early-stage startups face many sales and marketing challenges when setting their go-to-market strategy: Which customer to start with? How to acquire them in a repeatable way (and at a CAC that doesn’t break the bank)? How to tell your story (when there isn’t much of a story to tell yet)? What’s the balance between sales and marketing? What do fast and cheap experiments look like at this stage? Join us for a framework discussion followed by live Q&A. This session is geared towards new or early-stage founders.

Presented by:
Christina Wallace - Senior Lecturer of Business Administration, Harvard Business School

Dec 9, 2020 12:00 PM in Eastern Time (US and Canada)

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