Early-stage startups face many sales and marketing challenges when setting their go-to-market strategy: Which customer to start with? How to acquire them in a repeatable way (and at a CAC that doesn’t break the bank)? How to tell your story (when there isn’t much of a story to tell yet)? What’s the balance between sales and marketing? What do fast and cheap experiments look like at this stage? Join us for a framework discussion followed by live Q&A. This session is geared towards new or early-stage founders.
Christina Wallace - Senior Lecturer of Business Administration, Harvard Business School